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Developer Experience Audits.

Let us audit and benchmark your existing Developer Experience to identify friction and provide actionable insights for your Developer Journey.


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What is Developer Experience?

Developer Experience (DX) is the experience developers have when they interact with your product and, documentation. Getting your Developer Experience (DX) right is the most important factor of converting your engagement with developers into adoption of your product, a process often called onboarding.

Adoption is the holy grail. It’s that decision point where a developer shifts from experimentation to deciding to use your product in their production environment. It’s also likely the point where they become a paying customer.

A frictionless Developer Experience that leads the developer to adoption is a significant differentiator for a successful Developer Relations program. We’ve witnessed this in companies like Stripe who obsessively focused on having a great Developer Experience while doing little marketing outreach.

Unfortunately, the Developer Experience (DX) is easy to mess up and is often neglected. This is the first time the developers see your product in detail and try it for themselves. The developer may be ready for you, but is your product ready for the developer?

The six points of friction we see most often are:

  1. Poor technical documentation.

  2. Lack of a developer portal/website.

  3. Lack of an official forum or community space.

  4. Mandatory commitments e.g. entering contact information to access resources.

  5. Lack of GitHub repo descriptions.

  6. Insufficient trial periods.

Related Content:


Six Common Friction Points in the Developer Journey

February 20, 2023 | Developer Journey

Learn the six common points of DX friction, why they make the Developer Journey difficult, and what you can do...

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What we provide.

Our developers, marketing and sales experts review your developer website, documentation, resources, and products. Just like prospective developers would.

We pre-agree on a number of scenarios to test, which typically entail achieving some type of
Hello World
proof of concept, or similar foundational task like encoding a video or moving cryptocurrency from one account to another.

We configure the parameters of each scenario. This includes defining the testers' awareness of the problem space, the technologies involved, their level of awareness of your brand and products, and the questions they are seeking to answer as they move through your Developer Experience.

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A key tool we use to conduct these audits is our Developer Journey Map, which has become the de facto standard framework amongst Developer Relations practitioners. We track the progress made for each of the scenarios against the Journey Map, documenting the direction of travel, and the touch points used, rate the experience of each, and provide observations and actionable recommendations.


Related Content:

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The Developer Journey

The Developer Journey Map is a visualization that identifies the path a developer follows and experiences

You can spend all the money in the world marketing to developers, tweeting, and sponsoring events to get attention, but when developers reach your site and interact with your product, you will lose them if you can’t meet their DX expectations.

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You will receive a detailed Developer Experience Friction Tool (DEFT) Audit, typically around 80 pages, containing your custom Developer Journey Maps, a complete log of our observations, key findings, and actionable recommendations. We will host a post-report Q&A session with you and any additional stakeholders you wish to include. We present our key findings and answer any questions you have.

The Developer Experience Friction Tool (DEFT) Audit gives you an independent expert opinion on the state of your Developer Experience, identifying the key friction points that are hindering the adoption of your product, which makes the report incredibly actionable. You'll want to do it on a regular basis.

To discuss how we can help elevate your Developer Experience, get in touch.

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