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Watch the Recording: Building Developer Docs that Drive Adoption


Join documentation experts from DevRel.Agency and Fern to learn best practices for creating impactful developer documentation.

If you missed our recent DevRel Doc Talk webinar, don’t worry—you can now watch the recording to catch up on all the key insights.


In this session, experts from DevRel.Agency and Fern shared actionable strategies for building developer documentation that truly drives adoption. The discussion covered four essential ingredients to take your docs from good to great: branding and style, interactive landing pages, code examples, and CI/CD integration. Here’s a quick recap of the main points covered during the webinar:

Key Insights from the Webinar

1. Branding and Style: Consistency is key when creating developer documentation. A well-branded, visually cohesive set of docs reassures developers that they’re in the right place and using the right resources. As Catherine Deskur from Fern explained, aligning your docs with your website’s overall design and message helps create a professional and seamless experience for developers. This also strengthens your brand’s trustworthiness, making it easier for developers to follow along and engage.


2. Interactive Landing Pages: Landing pages should guide developers through your product journey, no matter their level of expertise. Dana Fujikawa from DevRel.Agency emphasized the importance of structuring landing pages with clear signposts that align with the developer journey. Whether they’re beginners or advanced users, developers should be able to find the right learning resources easily, ensuring a smoother onboarding experience.


3. Code Examples: At the heart of effective developer documentation are well-thought-out, functional code examples. These should enable developers to quickly understand how to implement features and troubleshoot issues. As Steve Pousty from DevRel.Agency highlighted, code examples should be more than just snippets—they should help developers get hands-on and achieve their goals faster, moving towards more seamless product adoption.


4. CI/CD Integration: Documentation needs to evolve alongside your APIs and SDKs. Automating documentation updates as part of your CI/CD pipeline ensures that developers always have access to the most up-to-date resources. Integrating docs into your CI/CD processes helps keep your content in sync with your product changes, reducing friction for your developer audience.


Real-World Examples and Tools

Throughout the webinar, the speakers also shared real-world examples of how organizations are leveling up their documentation practices. From design elements to automating updates with CI/CD pipelines, these examples provided practical insights that engineering leaders can implement right away. Fern’s tooling was also showcased as a solution to streamline and enhance documentation processes, offering a way to improve efficiency and drive better outcomes.


Watch the Webinar Recording

Watch the full recording to dive deeper into these strategies and explore how to create developer docs that truly drive adoption.



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