top of page

Tips to prepare for our initial Discovery Meeting.

Updated: May 28, 2023

Part of our How We Work Series.

Photo by Compare Fibre on Unsplash
Photo by Compare Fibre on Unsplash

Our favorite part of what we do is meeting and chatting with so many startups, corporates, and investors about Developer Relations. We love hearing about the challenges you are facing in DevRel and sharing the experience & knowledge we've gathered along the way.

For this post, we cover the structure we like to follow and the questions we typically ask to discover more about you and your context during an introductory call. Hopefully, reading this will help you prepare and maximize the value of the time we have together.

Let's dive in!

Below are typical questions we ask to help us build a picture of your situation and frame how we might be able to help you. They give us an idea of the DevRel Maturity of your organization, team, and program, as shown in the following table:

Ten Indicators of DevRel Maturity

Here are the questions:

Getting to know you & your company

  • What is your role?

  • What does your company do?

  • Are you Developer First or Developer Plus?

  • What developer products or services do you offer? (now or in the future)

  • Who are your competitors?

Your Developer Relations context

  • How much experience does your company have with DevRel?

  • Do you have an existing program?

    • If so, how is it performing, and is it meeting expectations?

  • Are you planning to launch a DevRel program?

    • If so, what are your goals?

  • Who is your target developer audience?

  • What budget do you have for your DevRel investment?

Your DevRel Team

  • Do you have an existing team in place? If yes:

    • How is the team structured?

    • What is the reporting line?

    • How is cross team communication & collaboration?

    • People budget?

  • Do you have an existing team in place? If no:

    • What is your plan and timing?

    • Do you have job ads written/out there?

    • People budget?

Your Strategic Alignment

  • Is the C suite/board aligned on the need/importance of Developer Relations?

  • Is there clarity on the goals and objectives for a DevRel investment?

  • Is the company culture conducive to supporting a successful DevRel investment?

What challenges are you trying to solve?

  • In essence, why did you reach out?

We hope that sets you up for our initial conversation. Read more about the services we offer to explore how we may be able to help you.


Don't miss new posts. Get email notifications by subscribing to our blog.


bottom of page